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We're often asked, how do we conceive our ideas?
How do we give birth to a new concept? The simple
answer, as with all of life, is persistence. And, if you'll
allow us that clumsy metaphorical lead-in, then you're
extremely forgiving and already realize this Thanks, Dad...
For winning that swim meet concept will make a nifty
birthday or father's day gift -- or any day, really, that you
want to make your pop laugh, and let him know much
you appreciate his athletic ability/motility.
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